Jeter, Yankees lead MLB jersey sales

One of the most popular lists I put out is the league jersey sales lists. The NBA and the NFL have been doing it for years, but now Major League Baseball enters the fray.

The Yankees’ Derek Jeter(notes) checks in at No. 1, while Minnesota’s Joe Mauer(notes) is second. Three members of the Phillies round out the top five. But who is missing on the Top 10 list?

Well, Stephen Strasburg(notes) is not there. When he got called up the Washington Nationals phenom sold more jerseys than rookie in baseball history, but then he got hurt and missed the rest of the season. Strasburg falls at No. 13, behind Braves rookie Jason Heyward(notes). Giants catcher Buster Posey(notes) was the other rookie in the Top 20.

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Slideshow: Baseball’s top-selling jerseys

If we go deeper into the Top 20, it’s clear that younger players are the theme. Twelve of the top 20 players are under 30 years old, including Ryan Braun(notes) (No. 14), Justin Morneau(notes) (No. 15), Jacoby Ellsbury(notes) (No. 16) and Ian Kinsler(notes) (No. 17).

Eleven different teams are represented in the Top 20, but there are notable big-market teams without a single player in the top 20 including the New York Mets, the Chicago Cubs and the Los Angeles Dodgers.

East Coast players also dominate the top 20 as 12 players are located in that region of the country. Fourteen of the top 20 best selling players have played in a World Series.

Here’s a look at the top 10 teams by licensed product sales in 2010:

1. New York Yankees
2. Boston Red Sox
3. Los Angeles Dodgers
4. Philadelphia Phillies
5. Chicago Cubs
6. St. Louis Cardinals
7. Chicago White Sox
8. Atlanta Braves
9. Minnesota Twins
10. Detroit Tigers

Which players have the best-selling jerseys? Click here for the list.

Questions? Comments? Email SportsBiz@cnbc.com. Or check out more Sports Biz with Darren Rovell.


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Updated Wednesday, Mar 23, 2011