The New York Mets somehow finding a way to bring back outfielder Yoenis Cespedes this past winter was one of the biggest stories of the offseason. After singlehandedly taking the Mets to the playoffs with a spectacular second half, it was assumed Cespedes’ price range on the market would exceed what the Mets were willing to pay. In order to bring back Cespedes, the Mets needed to get creative with their deal.
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Stadium naming rights have long been with us. They’re just a part of the sports landscape now. Some are pretty spiffy despite their corporate underwriting: “Great American Ballpark” could be the name of a sports facility even if it wasn’t also the name of an insurance company. “Progressive Field” could be the name of a field even an anti-corporate dude like Bernie Sanders could appreciate, at least if he’s sloppy with capitalization. Others are clunky: “Globe Life Park in Arlington” seems to have both adjective and preposition problems, as if it were run through a foreign language translator and then back again to English. The joint in Oakland went by the name O.co Coliseum for a spell. That