When UFC president Dana White first met Conor McGregor he didn't know that he was talking to a future two-division UFC champion. He wasn't sure if McGregor was a good fighter or not, but he instantly recognized McGregor's potential star power. Superstars don't come around everyday.
When UFC was sold in July 2016 to WME-IMG for a staggering $4.2 billion, longtime UFC president Dana White inked a five-year deal to remain with the company. As a minority owner, he could have walked away with the money he profited from the sale, but the thought of not being a part of the fight promotion