Detroit Red Wings, champions of breakfast (Photos)

PLB Sports is a food marketing company based in Pittsburgh that has churned out numerous products featuring professional athletes.

Remember Jaromir Jagr's Creamy Peanut Butter? Marc-Andre Fleury Flakes? Pascal Dupuis Dijon Mustard? Adam Deadmarsh Deli Dill pickles? That's PLB.

Their latest athlete-endorsed product is "Detroit Hockey HerOes" featuring retired Detroit Red Wings defenseman Nicklas Lidstrom.

Via PLB Sports:

“We believe Nick embodies why the Red Wings have had historical success,” said PLB Sports president Ty Ballou. “Extremely high-character person. His skills on the ice may not be perfect … but they are as close as it gets.”

Lidstrom's addition to the PLB family is just another win for the Red Wings, who have seemed to dominate the athlete/cereal world for years.

For example, remember Fedorov Crunch and Stevie's Stars?

Going old school, let's not forget Gordie Howe's Frosted Flakes and Mr. Hockey Honey Nut Toasted Oats:

And finally, how could we forget Chris Osgood's Championship Cereal?

We're looking forward to the next batch, featuring Honey Nut Cleary O's, Apple Dats(yuk) and Frosted Mini Weiss, along with everyone's favorite breakfast treat, Pop Tatar-ts.

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Sean Leahy

is the associate editor for Puck Daddy on Yahoo Sports. Have a tip? Email him at or follow him on Twitter!