NASCAR announces new partnership with global eSports presence Gen.G

LOS ANGELES — Global esports organization Gen.G continues to rev up its motorsports presence and further strengthen the link of racing and gaming with its latest partner, NASCAR. To kick off this partnership, Gen.G will be working alongside NASCAR to host The Pit Stop, powered by Mobil 1 and NASCAR, at the Rocket League Championship Series (RLCS) Boston Major on July 8.

For those who want to step away from the arena, fans can join together at WBUR CitySpace (890 Commonwealth Avenue, Boston) from noon to 5 p.m. ET for a watch party of all the matches with plenty of comfortable seating, large screens, food, drinks and branded activations. In addition, fans will be able to meet the Gen.G Mobil 1 Racing RLCS team and Gen.G Mobil 1 Racing creators Demar “Dazerin” Williams, MJ “Widow” Austyn, Nathan “Stanz” Stanz, and win limited giveaway items for attending. The Pit Stop is free for the public. Beginning at 8 p.m. ET, the Pit Stop will be transformed into an invite-only party.

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The partnership will also feature Gen.G Mobil 1 Racing creators Dazerin and Stanz attending NASCAR races this season, where they will produce content highlighting their experiences. They will explore the activities surrounding a NASCAR race, show the true fan experience that fans at home don‘t get to see, and showcase all that NASCAR has to offer when you attend the race in person. Dazerin and Stanz will highlight the crossover between the racing and gaming communities at NASCAR races with fans at the event and the innovative experiences that NASCAR offers surrounding their races.

“Ever since we joined Rocket League last year, we wanted to expand our presence with all things cars and motorsports, especially with the reception we had surrounding the success of both of our Rocket League teams and our partnership with Mobil 1,” said Martin Kim, head of partnerships at Gen.G. “Gaming is a connector and NASCAR shares in that belief. Together we can explore opportunities that resonate with all audiences and communities”.

Since the inception of the Gen.G Mobil 1 Racing and Gen.G Mobil 1 Racing Black Women‘s team late last year, they‘ve achieved several accomplishments including:

• G Mobil 1 Racing

  • RLCS 2022-2023 Fall Major Champions

  • No. 1 Ranked team in RLCS NA Standings

  • Qualified for RLCS World Championship in Dusseldorf, Germany in August

• G Mobil 1 Racing Black

  • Dreamhack Dallas Rocket Clash Champions, the first international women‘s Rocket League LAN tournament

  • No. 1 Ranked team in North America Women‘s Carball

  • Qualified for WCB World Championship in August

The partnership bolsters NASCAR‘s commitment to the Rocket League community, where it has released the NASCAR Fan Pass each year since 2021. Last year, NASCAR hosted collegiate Rocket League tournaments at its tracks and sponsored the NASCAR Rocket League 351.

“At NASCAR, we believe gaming bridges the gap between the virtual and real world, fostering a deeper connection with our sport,” said Nick Rend, NASCAR managing director, gaming and esports. “Gen.G shares the belief that gaming is a connector. We are excited to continue our commitment to Rocket League with Gen.G by hosting The Pit Stop at RLCS Boston Major with them and Mobil 1. We also look forward to working with Gen.G to explore new opportunities for our fans to engage with NASCAR and showcase the sport to new audiences.”

The Rocket League Championship Series (RLCS) Spring Major will take place at Agganis Arena in Boston on July 6-9. Tickets are on sale HERE.

About Gen.G

United under #TigerNation, Gen.G’s core mission is to help fans and athletes use the power of gaming and esports to get ahead in and beyond the competition. With an emphasis on education, DEI initiatives, and innovative partnerships, Gen.G is a commercial and thought leader, building a global, inclusive and cross-cultural future for gaming. Its unique portfolio of teams includes the Seoul Dynasty (Overwatch League), League of Legends Champions Korea (LCK), the Gen.G & Gen.G Black VALORANT teams, the PUBG Gen.G team, and the NBA2K‘s Gen.G Tigers (the first non-NBA owned team in the NBA 2K League). Gen.G has also been a major proponent in seamlessly bringing in non-endemic brand partners to the world of gaming and esports, including 1Password, Burberry, Crocs, King‘s Hawaiian, McDonald‘s, Mobil1, Procter & Gamble, Toyota, and more. Gen.G also operates the Gen.G Global Academy, the world’s first fully-integrated academic esports program in Korea. Gen.G’s teams, content creators and corporate staff work out of their offices in Los Angeles, Seoul and Shanghai. For more information, visit GenG.gg or follow on Twitter @GenG.