Where Bo Nix ranks among top NIL earners in college football this year
During his career at Auburn, this wouldn’t have been in the realm of a possibility, much less a story for now Oregon Ducks quarterback Bo Nix.
Fast forward to 2023 and Nix is at Oregon where he is one of the top money earners in the country thanks to name, image, and likeness. This would have been a major violation where teams and players have been penalized heavily for earning this kind of dough in decades past. Reggie Bush had his Heisman Trophy taken away because of illegal earnings and benefits. He is currently suing the NCAA in an attempt to get his trophy back.
College athletes can receive any kind of benefit they can get and Nix is one of those beneficiaries of the new landscape. According to On3, Nix is among the top NIL earners in the sport this year, making his time at Oregon more than worth his while, quite literally. That shouldn’t come as a shock, considering that a pair of billboards went up over the last week in both New York City and Dallas featuring Nix’s likeness.
So where does Oregon’s QB stand among the top NIL earners per On3 going into this season? Take a look:/
Arch Manning - Texas
On3 NIL Valuation: $2.9 million
Social media followers: 268K
Position: Quarterback
Caleb Williams - USC Trojans
On3 NIL Valuation: $2.6 million
Social media followers: 297K
Position: Quarterback
Bo Nix - Oregon Ducks
On3 NIL Valuation: $1.7 million
Social media followers: 191K
Position: Quarterback
Here is what On3 had to say about Nix:
The Oregon quarterback could have been one of the better prospects available in this past spring’s NFL draft. Instead, Bo Nix is back for a final season, giving the Ducks one of the top quarterbacks in college football. He gelled quickly with offensive coordinator Kenny Dillingham, who took the head coaching job at Arizona State; Dan Lanning brought in Will Stein to fill the role. Nix has thrived off the field in NIL, too, inking agreements with Topps, Subway, The Duck Store, ONIT, the Oregon-focused NIL collective Division Street and Bojangels. He signed with Bose in December, too. As a returning starter at Oregon, he will be a name that brands will keep their on eye throughout the fall.
Travis Hunter - Colorado
On3 NIL Valuation: $1.5 million
Social media followers: 1.4 million
Position: Cornerback
Drake Maye - North Carolina Tar Heels
On3 NIL Valuation: $1.5 million
Social media followers: 69K
Position: Quarterback
Shedeur Sanders – Colorado Buffaloes
On3 NIL Valuation: $1.3 million
Social media followers: 1.4 million
Position: Quarterback
J.J. McCarthy – Michigan Wolverines
On3 NIL Valuation: $1.3 million
Social media followers: 264K
Position: Quarterback
Marvin Harrison Jr. – Ohio State Buckeyes
On3 NIL Valuation: $1.3 million
Social media followers: 442K
Position: Wide Receiver
Jordan Travis – Florida State Seminoles
On3 NIL Valuation: $1.2 million
Social media followers: 123K
Position: Quarterback
Quinn Ewers – Texas
On3 NIL Valuation: $1.2 million
Social media followers: 332K
Position: Quarterback
