Bring the 'Big Game' home in 2021 with the TV that delivers a sports viewing experience like no other

Paid for by Best Buy

It wasn’t that long ago when the thought of settling in to watch the biggest sporting event of the year would have struck you as a pipe dream thanks to a pro football season plagued by postponed matchups, slates of players under quarantine and teams displaced by citywide lockdowns.

Football, however, perseveres, and now it’s time to cap off a tumultuous year with the most gargantuan game of them all. All you need for a great viewing experience is your beverage of choice, tailgate-worthy snacks and a retina-dazzling TV that makes being there in person almost pale by comparison (almost).

Fortunately, that TV is here: the LG 77-inch Class CX Series OLED 4K UHD Smart webOS TV. It’s primed to be the centerpiece of your Big Game celebration, bringing all the hard-hitting action home like never before. If you’re ready to take this year’s celebration to the next level, here are the features that’ll get you there.

OLED pixel technology

OLED — the acronym for “organic light-emitting diode” — is different from an LCD display, because each one of the over 8.3 millions pixels in an LG OLED screen is self-lit, made of a material that glows when it interacts with an electric current. This gives the viewer a level of granularity that allows for incredible imagery, color and contrast, which means you’ll be getting the most detailed look at the on-field events that you’ve ever taken in, with ultra-high-definition rendering, truer blacks than offered by competing technologies and sharpness that keeps up with every juke, stiff-arm and high-speed tackle.

OLED Motion Pro

Today’s game is an ultra high-speed affair, with even defensive linemen possessed of an agility that would have made the skill players of the past blush. That’s why a color-rich picture isn’t enough if it blurs and flickers as it tries to catch up with the action. Fortunately, the CX Series has Motion Pro technology that’s specifically calibrated to handle the type of lightning-quick movement offered up by the world’s most impressive athletes. Motion Pro ensures you can keep track of the goings-on without any stuttering or loss of definition. Even small objects like, say, an oblong hunk of pigskin hurtling through the air, remain trackable and exquisitely rendered. In a game in which momentum can sometimes change hands in the span of a split-second, you’ll be glad to see it all unfold in glorious, unblemished detail. Motion Pro not supported on streaming content.

Sports Alert

It’s hard to believe that there used to be a time when the score of a football game wasn’t on-screen at all times, leaving fans to guess about current stats if they looked away from the screen for even a second. Thankfully, the CX Series keeps you informed with Sports Alert. By signing up for on-screen alerts from your favorite sports leagues, you’ll never miss out on the latest developments from across the athletic spectrum. Plus, with 14 different leagues available and the ability to subscribe to up to 20 teams, you’ll be connected to the comings and goings of the teams you follow throughout the sports year, even after the final whistle has blown on the Big Game.

webOS

While you’ll no doubt spend the majority of your time during the broadcast of the Big Game glued to whichever channel is showing it, the connectivity you’ll get with your CX Series smart TV has its advantages, like the chance to rewatch that movie trailer that aired during the commercial break and that you know all your friends will be posting about tomorrow. Navigating to your streaming content of choice has never been easier thanks to LG’s webOS interface. With faster access to your most frequently used apps and smart recommendations based on your viewing habits, it offers up a comprehensive dashboard of viewing choices, from movies to shows to sports. With webOS, you’ll be streaming like a champion and back in time for the next snap.

Magic Remote

Enjoying a proper celebration of football’s biggest day means keeping a lot of plates in the air — sometimes literally, if your snack game is on point. Whether you’re recording your soon-to-be-viral reaction video after an improbable play or making sure you’ve got a backup beverage on ice, the last thing you’ll want to be doing is wrestling with your TV’s controls to make sure you don’t miss anything. That’s where LG’s Magic Remote has you covered. Its point-and-click functionality and programmable numeric keypad make navigation between apps a breeze.

Sleek Design

Not all viewing environments are created equal, and finding the perfect spot in which to settle for a marathon of the best football has to offer is a key part of celebration prep. The CX Series comes in with a super-slim form factor that makes it a perfect fit for whichever part of your home ends up hosting your personal watch party. It’s only 55 millimeters thick, and there’s less than a half-inch of black frame around the top and sides of the unit, offering little to distract your eyes from the action on-screen. It’s designed in the best tradition of high-tech hardware: It makes itself unobtrusive so that you can keep your focus on the hits, the highlights and the pageantry of one of the most-celebrated days in sports.


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