LSU creates its own brew for football season
LSU wants fans to support its beer as much as it does its football team.
This fall, the university in conjunction with local microbrewery Tin Roof Brewing Co., will sell a blonde ale that will be available in cans and draught and ready just in time for football season.
The brew is actually tied to the university's food science training program to teach students about fermentation and to the business school, which has already worked on branding, imaging and marketing.
It's an educational beer.
Professors will help with the brewing and quality control to ensure to beer is fresh and drinkable while the students learn about the process.
"This is a very good project, and it's got all the necessary ingredients for success," Charles D'Agostino, executive director of the LSU Louisiana Business and Technology Center, said. "We are very optimistic that this will be a good partnership for us."
The class will start up in the fall with a goal of getting the beer in stores and bars by September or October. The school and Tin Roof have yet to name the ale, but the logo will note that it is an officially-licensed LSU product.
"It's not going to be called 'LSU Beer,'" D'Agostino said. "They came up with a name that is related to LSU. We had some serious review to what we could use and what we couldn't use. They wanted to use the eye of the tiger, for example, but the eye of the tiger is for use by LSU and by LSU only, so we had to go through what tiger images are acceptable."
LSU isn't the only university to come up with its own education alcohol production. California-Davis has a winery and brewery and Oregon and Washington both have relationships with wineries and breweries.
