A Mahomes 2017 Panini National Treasures 1-of-1, NFL shield, autographed card sold for $4.3 million on Wednesday, the most paid for a football card in history. The previous record holder was $3.1 million for a Brady 2000 Playoff Contenders Championship Rookie Ticket Autograph card.
PWCC Marketplace brokered the private sale to LJ's Card Shop in New Albany, Ohio.
We just brokered a record-breaking $4.3 million private sale for a 2017 National Treasures NFL Shield Patrick Mahomes Rookie Auto 1/1 to LJ’s Card Shop.
This is the highest price ever paid for a football card! pic.twitter.com/CQ7rQ3MWW5
— PWCC (@PWCCmarketplace) July 28, 2021
It's the fourth-largest purchase price of all time for a sports card. The price of the Mahomes card is 38% more than the June sale of Brady's card.
"People see Mahomes as the next Brady," PWCC director of business development Jesse Craig said, via ESPN's Dan Hajducky. "He's 25, he already has a Super Bowl and an MVP award. So, the sky's the limit for him ... and his card values."
"It's the perfect storm. It's a 1-of-1, the NFL shield an on-card auto, a rookie. You have someone betting on Mahomes' career, [and] this is as good as it gets."
Mahomes shared news of the sale with a mind-blown emoji alongside, "my goodness."
Mahomes card more valuable than Brady's
The NFL Shield cards are the most rare in existence because they include the full league logo directly from the game-worn jersey within the card. Mahomes' card is rated an 8.5 grade by Beckett Grading Services.
The Brady card was sold last month for a world-record price, but is numbered 8/100 and doesn't have the rare jersey part. Sports cards when Brady started as a rookie in 2000 did not do 1-of-1s, Craig said via ESPN. It's a 9 Beckett grade.
"What we realized about modern players is that [fans] like to feel invested in them when they step on the field or court," Craig said.
A spokesperson for LJ's said the Mahomes card "is truly a piece of art" and adds to its collection in a "meaningful way." It will be on display at the National Sports Collectors Convention outside of Chicago this week before likely being put away into a long-term portfolio.
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