Henrik Lundqvist finally addresses rumors about future (of his hair)

We usually don’t give away the punchline for goofy commercial stunts in the headline, but honestly it was either offer a little clarification or watch as hundreds of New York Rangers fans’ heads simultaneously exploded after reading something about “Henrik Lundqvist addressing rumors about his future at a press conference in Sweden.”

So go ahead and watch the video above, exhale mightily and appreciate its cleverness as a sneaky advertisement for one of the products Lundqvist endorses back in Sweden.

Previously, Hank has supported this product by seducing you and literally dressing like a king.

And, of course, marvel at the perfect coif of King Henrik.

s/t HockeyWebCast