NBA great Magic Johnson to host 2021 NFLPA Pitch Day featuring minority and women-led businesses

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Vinciane Ngomsi
·Yahoo Sports Contributor
·2 min read
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Hosted by Magic Johnson, this year's Pitch Day will feature spiels from six women- and minority-run early-stage business owners. (Photo by Roy Rochlin/Getty Images)
Hosted by Magic Johnson, this year's Pitch Day will feature spiels from six women- and minority-run early-stage business owners. (Photo by Roy Rochlin/Getty Images)

Los Angeles Lakers legend Magic Johnson is set to host the fifth annual NFL Player’s Association (NFLPA) Pitch Day in the run-up to Super Bowl LV between the Kansas City Chiefs and Tampa Bay Buccaneers. Usually held on location of the Super Bowl host city, this year’s festivities will be virtual.

The event will feature pitches from six women- and minority-run early-stage business owners. Leaders from Just Women’s Sports, round21, Armored Things Inc., Fangage, Naturade and Monarc will introduce their products and concepts to an all-star slate of athletes, industry experts and investors.

Moderated by retired NFL running back Justin Forsett, the judges tasked with finding the next, great tycoon include retired NFL linebacker Brian Orakpo, four-time WNBA All-Star and WNBPA President Nneka Ogwumike, Chicago Sky guard Sydney Colson and wide receiver Golden Tate, who won a Super Bowl with the Seattle Seahawks in 2014.

“Becoming a businessman was always my dream,” said Johnson, who co-owns the Los Angeles Dodgers, the Los Angeles Sparks and the Los Angeles Football Club. “I was blessed to be able to leverage my platform as an athlete to achieve that dream and my mission of helping the underserved communities. The minority and women owned businesses participating in NFLPA Pitch Day have a unique opportunity to share their vision with industry experts and incredible athletes for valuable feedback and growth.”

Last year's winner, SwayBrand, connects multicultural influencers and content creators with brands for collaborations that yield thoughtful and authentic content campaigns. (Photo by Kevin Koski/NFLPA)
Last year's winner, SwayBrand, connects multicultural influencers and content creators with brands for collaborations that yield thoughtful and authentic content campaigns. (Photo by Kevin Koski/NFLPA)

Among other incentives, the winning pitch will take home $25,000 in player marketing from the NFLPA and $25,000 in services from OneTeam Partners. They’ll also receive a strategic consultation from Allied, a full-service integrated global marketing agency that works alongside the world’s largest entertainment, lifestyle and sports brands.

Presented by Panini America and OneTeam Partners, register to virtually attend the fifth annual NFLPA Pitch Day on February 3 here.