YSL Beauty Announces Troye Sivan as New US Ambassador

YSL Beauty has announced that pop star Troye Sivan has joined the ranks as their newest brand ambassador. Sivan's appointment is tied to the YSL Beauty's Nu Collection, focusing on the latest Nu Lip & Cheek Balmy Tint and the brand's efforts to appeal to Gen Z.

Sivan's role signals the next chapter of icons who challenge traditional beauty standards and embody YSL Beauty's ethos of boldness, community and connection. "I've been a fan of YSL Beauty for years and I'm ecstatic to join such an iconic brand that emboldens and inspires boundary-breaking edge, community and attitude," says Sivan in a press release. "YSL Beauty's products are designed for those that own, or want to own, their unique individuality and I'm honored to be part of that narrative."

Sivan also joins the list of cultural forces such as Barbie Ferreira and Indya Moore as U.S. Ambassadors. See more of Sivan's campaign photos above.