With new NIL laws in place, a number of Wisconsin Badger athletes have already taken advantage and partnered with brands. Among clothing deals, partnerships with restaurants, and other businesses has been many athletes joining forces with Cameo.
Cameo is a popular website that allows people to book personalized video messages from their favorite stars, including college athletes after NIL changes. Badger TE Hayden Rucci was one of the first current Wisconsin athletes to become available on Cameo, and fans can now purchase any personalized message from Rucci for $24 on the website.
Badger legends Jonathan Taylor and Montee Ball are also available on Cameo.