Watch Kevin Harvick's reaction to his millennial-themed All-Star Race car
Busch’s millennial car is really fun.
Kevin Harvick will drive a car that satirizes millennials in the May 18 All-Star Race at Charlotte Motor Speedway. Busch revealed Harvick’s reaction to seeing car in person on Thursday.
I still don't know what most of this stuff means. But I'll indeed be driving this "lit" #MillennialCar during the #AllStarRace. pic.twitter.com/ANs19jcDX9
— Kevin Harvick (@KevinHarvick) May 9, 2019
The age range for millennials slightly varies. But Harvick, born in 1975, is only six years removed from the oldest year of the millennial generation (1981) in some categorizations.
The car stems from a bet that Busch made on Twitter in November when Harvick was racing for the title. The beer company tweeted that it would run a millennial-themed car at some point in 2019 if Harvick did not win the title at Homestead. Joey Logano was the 2018 Cup Series champ, so Busch had to pay up.
Old guys will rule again at Homestead. In fact, Busch is so confident that Harvick will win that if he doesn’t, we’ll give millennials the v lit paint scheme they always wanted in a race next year. Don’t @ us. pic.twitter.com/uZ63oc8wa2
— Busch Beer (@BuschBeer) November 15, 2018
Paying up, in this case, is probably better for business anyway. Running the millennial car is a great way for people to pay attention to the car for an exhibition race, and Busch and Stewart-Haas Racing could probably make some good money if they made diecasts of the car. As a millennial myself, I sure as hell want one if they do.
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Nick Bromberg is a writer for Yahoo Sports.
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