Scientists have invented a fourth type of chocolate (and it's pink)

Yahoo Style UK
The colour is all-natural [Photo: Instagram/chefmartindiez]
The colour is all-natural [Photo: Instagram/chefmartindiez]

Are you a milk, dark or white chocolate kind of person?

If you’d define yourself as neither of these, you’re in luck, as scientists claim to have invented a fourth flavour of chocolate to add to the family.

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Swiss chocolate firm Barry Callebaut says ‘ruby’ chocolate is the fourth ever type to be created since white chocolate in the 1930s, and has a “berry-fruitiness and luscious smoothness”.

#rubychocolate is born, what a blast!

A post shared by ericaerts (@ericaerts) on Sep 4, 2017 at 8:51pm PDT


True to its name, it also has a pinkish hue, making it particularly Instagrammable.

It’s made using the ruby cocoa bean, which means its colour and flavour are totally natural – no berries or extra colourings added – having an “intense sensorial delight” and offering a “totally new taste experience, which is not bitter, milky or sweet”.

“Ruby chocolate is very different and clever stuff,” Angus Kennedy, a chocolate expert, told The Sun.

A new reason to ❤️ chocolate #rubychocolate l world premiere

A post shared by norbadron (@my_chocolate_stories) on Sep 4, 2017 at 8:43pm PDT


“It’s refreshing and has a light, creamy texture.

“It tastes so light and fruity you don’t really realise you’re gobbling up one chocolate [after] the other, so it means consumers will be able to eat more of it than other types of conventional chocolate.

“Whether this a good or bad thing depends on your point of view.”

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