Russell Wilson promotes Amazon’s ‘Thursday Night Football’ with spoof football video
The NFL has awarded the exclusive broadcast rights of Thursday Night Football to Amazon, and TNF games are now set to stream exclusively on Prime Video beginning this season.
To help promote TNF‘s new home, Amazon recruited Denver Broncos quarterback Russell Wilson to show off a “new ball” for 2022.
In a tweet posted last week, part of Wilson’s caption read: “New team. New ball. New season. Let’s Ride!”
What, new ball? That’s what Wilson says!
“Check this out! You seeing this? This ball is crazy!” Wilson says.
Wilson then throws the ball much faster than the official footballs and easily knocks down a practice dummy.
Heat coming from this new Prime ball on Thursday nights 🔥 … New team. New ball. New season. Let’s Ride! #TNFonPrime @NFLonPrime @WilsonFootball pic.twitter.com/q6v9RvY8Zk
— Russell Wilson (@DangeRussWilson) August 30, 2022
Amazon’s official Twitter page for NFL on Prime Video later tweeted a video promoting the “new ball engineered” exclusively for Thursday Night Football:
The game has changed.
Introducing a @WilsonFootball x @PrimeVideo x @NFL collaboration: A new ball engineered EXCLUSIVELY for Thursday Night Football. #TNFonPrime pic.twitter.com/iS5WAIfazT
— NFL On Prime Video (@NFLonPrime) August 30, 2022
That’s not real, is it?
Nope.
Wilson later explained in a follow-up video:
I'm all about changing and evolving the game… just like @NFLonPrime.
See you in Week 5 with the iconic @WilsonFootball, @PrimeVideo. #TNFonPrime pic.twitter.com/PO6b2d4NbE
— Russell Wilson (@DangeRussWilson) September 1, 2022
“Thankfully, for wide receivers and their hands, Prime Video isn’t changing the football, but they are changing the way you watch it.”
Wilson and the Broncos will host on the Indianapolis Colts on Thursday Night Football in Week 5 of the season on Oct. 6.
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