Rams reveal new color scheme, logo
The Los Angeles Rams will feature a new look when they take the field this season.
The Rams revealed new team colors and a different logo on Monday as part of a rebranding effort that has been in progress since the franchise returned to Los Angeles in 2016 after more than two decades in St. Louis.
The Rams are returning to their royal blue and gold colors, as opposed to the navy blue and light gold and white that were prevalent for the team in the past.
"The most exciting part of this for me, and I hope for Rams fans, is it blends the best of our pasts with what we believe is the best of our future," said Kevin Demoff, the Rams chief operating officer.
"I'm sure it will be a surprise, it will be change, but lots of things are and I think it's a change that our fans will come to know and love over time."
The team logo features the white letters "L" and "A" with a yellow Rams' horn.
The Rams are expected to unveil their new uniforms later this spring.
--Field Level Media
