Pro Padel League Announces Adidas as Court Sponsor
In preparation for the upcoming season, the Pro Padel League (PPL) and AFP Courts are naming Adidas the official court sponsor of the league as part of a multiyear partnership, according to a news release.
The three-year agreement makes AFP Courts the official court supplier of the 10-team league, which begins its season on April 2 in Miami. The courts will have co-branding from Adidas and the PPL. A league spokesperson declined to provide financial terms of the partnership.
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“Today, two of the best positioned brands in the sports industry, Pro Padel League and Adidas, join forces to boost the sport of padel and its practice all around the U.S.,” Jose Delgado, AFP’s co-CEO, said in a statement. “I’m convinced this alliance will set an important milestone in the padel industry worldwide.”
PPL’s ownership boasts some celebrity names and high-net worth individuals that include musician Daddy Yankee (Orlando), 2009 U.S. Open champion Juan Martin Del Potro (a strategic advisor to the Miami Padel Club) and Gavin Maloof, who was a part-owner of NHL’s Las Vegas Golden Knights and former owner of the NBA’s Sacramento Kings.
Maloof owns the Las Vegas Smash, who won the 2023 PPL championship.
The league also announced a recent partnership with Ultra Club in Miami, which will host the first two events of the 2024 season starting on April 2 and April 9.
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