April 02, 2009
The Magic's PR and Marketing team sure had some fun with April Fools' Wednesday in Orlando. Let me try my best to explain.
Giddy with whoopee cushion excitement all night long, the Magic pretended to "trade" Dwight Howard to the Oklahoma City Thunder, "re-sign" former great Penny Hardaway, and "play professional basketball" exactly like the Washington Generals. (They nailed that last one flawlessly, falling 99-95 to the sub-sub-sub-.500 Raptors.)
But the best prank of the evening came during half-time when the Magic staff appeared to crush the hopes and dreams of one poor, unsuspecting lad. Keywords here: "appeared to" ...
Similar to CollegeHumor.com's epic prank, a blindfolded fan heaved a half-court shot that he thought was worth $100,000, and the crowd — in on the gag — went bonkers. Convinced he had just hit the shot of his life, "Mr. Lucky" celebrated wildly before addressing the crowd on a mic. "I actually just got laid off from work," he said, "but we're going on a trip." (To Disney World? I don't know.)
And then they told him it was all a joke.
Abrupt record scratch!
Well, not really.
You see, the blindfolded fan was actually a hired actor and the joke on the guy was really a joke on the crowd, which never realized it.
Magic PR and Marketing team, 1. Fools, 0.