Kansas City Chiefs sell naming rights to Arrowhead Stadium

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Barry Werner
·1 min read
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Arrowhead Stadium has stood alone as the name for the Kansas City Chiefs’ home field … until Thursday.

The Super Bowl LIV champions have announced a rights agreement with GEHA and going forward with the 2021 NFL season it will be GEHA Field at Arrowhead Stadium.

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Many teams around the NFL have had sponsorship deals for their respective venues for years. This is the first time in Chiefs history that the organization has sold naming rights to Arrowhead since construction began in 1968.

Per Chiefs.com:

“We are extremely proud and excited to announce our naming rights agreement with GEHA. When we set out to find a partner for the field at Arrowhead, it was critical to identify a national leader that shares our core values, as well as a deep connection to the local community and respect for Chiefs Kingdom,” Chiefs President Mark Donovan said. “Our relationship with GEHA over the last few years has only served to reinforce the alignment between our two organizations and proven their strong, long-standing relationship with the local community.”

In case you were wondering: GEHA (Government Employees Health Association, Inc., pronounced G.E.H.A.) is a nonprofit provider of medical and dental plans for federal employees.

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There are now four NFL stadiums without a corporate naming-rights partnership: Lambeau Field in Green Bay, Wisc.; Bills Stadium in Orchard Park, N.Y.; Paul Brown Stadium in Cleveland; and Soldier Field in Chicago.