Hailey Van Lith taking center stage in Adidas campaign
We’ve seen several LSU athletes profiles boom since the introduction of NIL in 2021.
We’re starting to see the same thing with Hailey Van Lith after she transferred in from Louisville.
Van Lith became one of the faces of the sport in March as she helped lead Louisville into the tournament. Now with the defending national champs, she’s seeing her profile grow even more.
According to On3, Van Lith is taking center stage in the campaign for the Adidas’ Exhibit SELECT sneaker. Van Lith’s partnership with Adidas goes all the way back to last summer.
.@adidasHoops unveils the "Exhibit Select", a basketball shoe built specifically for women featuring Hailey Van Lith as the brand’s first to debut the shoe.
“I’m excited to wear a product that really provides the support and confidence boost I need to dominate on the court." pic.twitter.com/G28cApYpas
— The Real Terrika 💙💛 (@SheKnowsSports) June 28, 2023
Van Lith is the only college player participating in the Exhibit marketing, joining a handful of the WNBA’s top stars.
Van Lith, along with Angel Reese and Flau'Jae Johnson, have created a NIL powerhouse with the program. According to On3’s NIL valuation, those three compromise three of the top five NIL valuations in the sport.
It should be noted that the On3 NIL estimate isn’t official or reporting anything, but it makes sense when you think about the amount of conversation those names drum up.
The addition of Van Lith made LSU the favorite as it tries to defend its national title.
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