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Fourth-Place Medal

USA vs. Canada hockey game inspires 'Loser Keeps Bieber' billboard (Photo)

Mike Oz
Fourth-Place Medal
Loser Keeps Bieber billboard

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The winner of Friday's ice hockey semifinal game between Team USA and Canada advances to the gold-medal game at the Winter Olympics. The loser, apparently, has to keep pop star Justin Bieber.

That's the bet purported by this Chicago billboard, which features Chicago Blackhawks stars Patrick Kane and Jonathan Toews, who are on opposite sides of Bieber and the semifinal game. Bieber, of course, is a Canada native who found fame as a teen pop star and then turned into a bratty young adult in the U.S. 

The "Loser Keeps Bieber" idea isn't necessarily new — many have cracked similar jokes, but putting it on a billboard with two famous Chicago hockey players is taking things to a new level. It's the work of Command Transportation, a freight broker with an electronic billboard that creates some buzzy displays, routinely from the world of sports.

DNAinfo Chicago explains the motivation behind the billboard:

Command Transportation owner Danny Zamost said it's the first time his company had put Bieber on its electronic billboard. In the past, the billboard has featured the Bulls' Joakim Noah spraying Heat star LeBron James with a fire extinguisher and Bears quarterback Jay Cutler smoking a cigarette.

"We try to keep this low-key," said another executive, who wished to remain anonymous. "We just have fun. We don't use the sign other than to have fun."

Nothing would be more fun than ridding the good ol' USA of Justin Bieber. Even if this is a joke, it's still a good enough reason to root for Team USA.

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Mike Oz is an editor for Big League Stew on Yahoo Sports. Have a tip? Email him at or follow him on Twitter!

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