For the first time since it bought PRIDE Fighting Championships in March of 2007, the UFC is starting to do something with the film library and logos that came with the purchase of the beloved, Japanese promotion. Now you can wear your PRIDE on your sleeve.
The UFC just opened a store on their Web site that is stocked with only PRIDE items. The selection is fairly limited, but there are a few choice items, like the gray shirt on the left, and the white hat on the right.
Spike TV and the UFC will also finally do more than just sell DVDs of old PRIDE fights. Starting in January, Spike will air a weekly series featuring the best PRIDE bouts from its ten-year run.