Topgolf is a hot name in golf circles, and the Dallas-based company is hoping to sizzle on an even larger scale with a new location just off the Las Vegas Strip.
The driving-range-slash-entertainment-complex has 13 U.S. locations with another nine under construction. The Vegas location, on which a ceremonially groundbreaking took place Wednesday, will be its biggest endeavor yet.
The facility, which will open in spring 2016, will be situated on an 8-acre parcel of land behind the Signature towers of the MGM Grand resort. Its 105,000-square-foot space will be almost double the size of a typical Topgolf location and will accommodate 2,000 people. In that space, patrons can work on their golf game, play games with their friends using Topgolf's range of targets with its RFID-tagged golf balls or simply sit back and enjoy with libations and food off the menu.
On top of its typical three-level structure, the Vegas location will have a fourth level with an unobstructed view of the Strip and amenities including VIP hitting bays, cabanas and multiple swimming pools. Topgolf Vegas will also have a music venue built in so it can be an outdoor concert hotspot from time to time.
Of course, going bold in Vegas comes with a price tag. This location will cost the company somewhere in the area of $50 million as opposed to the $18 million figure typically associated with other locations. In such a high-profile playground, Topgolf is expecting a big payoff, counting on 1 million visitors in Year 1.