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Before we delve deeper into the particulars of the disastrous sponsorship deal and subsequent lawsuits involving Danica Patrick, Stewart-Haas Racing and Nature's Bakery, a soap opera that has the NASCAR world buzzing here as it prepares for Sunday's Daytona 500 … let's start with a simple question: What the heck was Nature's Bakery thinking in the first place? Maybe Patrick and Stewart-Haas screwed over the family-run Reno, Nev. company.