Mad Dash on Yahoo Sports:

Stephen Curry leaves Nike for Under Armour

Adrian Wojnarowski
Yahoo Sports

Golden State Warriors star guard Stephen Curry has left Nike to become the centerpiece endorser for Under Armour, sources told Yahoo Sports.

Curry, 25, has developed into one of the NBA's best players, its most devastating outside shooter and one of its most coveted endorsers.

[Related: What does 'Steph Curry flavor' mouthguard taste like?]

The partnership is expected to be formally announced next week, sources said.

Under Armour has had deals with several solid NBA players, including Brandon Jennings and DeAndre Jordan, but Curry – one of the league's most popular players with young fans – clearly elevates the company's brand.

[Yahoo Sports Fantasy Basketball: Don't wait, sign up today!]

In his third NBA season, Curry averaged nearly 23 points and seven assists, and led the Warriors to the Western Conference semifinals. He set an NBA single-season record with 272 3-pointers a season ago.

Win cash prizes, pick a fantasy roster for just one day, join in minutes!

Learn how to play

Contest Entries Entry Fee Prizes Starts (EDT)
NFL $750K Baller 7189/85227 $10 $750000 Sunday 1:00 PM Enter
NFL $5 Single Entry 50/50 [Top 1,000 Win] 948/2000 $5 $9000 Sunday 1:00 PM Enter
NFL $100K Tournament [$10K to 1st] 543/4545 $25 $100000 Sunday 1:00 PM Enter
View Comments (19)