49ers sign SAP as partner for new stadium
Business software company SAP has signed to become the third founding partner for the 49ers' $1.2 billion stadium in Santa Clara due to open in 2014, the team announced Monday.
The deal includes the team's practice facility, which will be adjacent to the new stadium, being named the SAP training Center. The company will be the exclusive year-round provider for business software, statistics and performance, including working with 49ers.com and social media platforms.
"SAP has an unparalleled reputation for creating world-class business software and analytics solutions," 49ers Chief Executive Officer Jed York said in a statement. "The 49ers are deeply committed to creating the ultimate fan experience, as we are building a stadium that embodies the best of Silicon Valley. SAP will have an integral role in helping to achieve both of those goals. SAP's commitment to rename our training facility reinforces the alignment of two strong brands."
The 49ers are looking to leverage the relationship with SAP to enhance the fan experience, including analyzing information gathered online and through social media, and to integrate new applications and features inside the stadium on game day.
"The San Francisco 49ers are a team that knows how to win championships, and SAP is pleased to join them in delivering the ultimate experience to their fans," SAP Co-CEO Bill McDermott said in a statement. "Together, we will extend the excitement of game-day with unprecedented levels of insight and intimacy. As SAP continues to grow its presence in the Bay Area, we look forward to helping one of the region's trophy franchises run better than ever."
