Getty ImagesLONDON — Brady Ellison, whose No. 1 ranking and amiable personality made him the face of American archery, was eliminated in the men's individual Round of 16 on Wednesday in one of the most stunning results for the U.S. at the London Games.
This was a crushing loss for Ellison, 23, who was caught in a wave of popularity for archery in the U.S., fueled by pop culture pushes like "The Hunger Games," "Brave" and "The Avengers." He appeared on ESPN's "Sports Science," shooting arrows through items like a glazed doughnut.
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He's the No. 1-ranked archer in the world for 2011 and 2012, and won gold at both the Pan American Games and the World Archery Indoor Championships.
"There's a lot of hype and stuff right now surrounding me. You can be the face of this, or you could be the face of that. I feel very blessed and fortunate that people try to make me that," Ellison said before the archery competition.
His loss in quarters comes after the U.S. men's team had to settle for the silver medal over the weekend, losing to Italy on the final arrow. It was the first medal of any kind for the U.S. in London.