Scottish bookstore shelves Lance Armstrong bio in ‘Fiction’

So we all pretty much agree that no matter what the truth may be, Lance Armstrong's reputation is in tatters, yes? Given the United States Anti-Doping Agency's damning report on Armstrong's alleged masterminding of a covert doping ring, it's become tough to reconcile the image now of Armstrong as secretive fraud with that of the heroic seven-time winner of the Tour de France.

Of course, the lawsuits are flying, with Armstrong charging that there is no merit to the USADA's accusations, and other entities, including the federal government, looking for their pound of flesh from Armstrong. Still, you can't just come right out and say Armstrong is a doper without risking incurring his wrath; he has filed suit before to protect his name.

So a Glasgow bookstore has taken a hide-in-plain-sight step: filing Armstrong's autobiography under the heading of "Fiction." Effective statement, isn't it?

Granted, one bookstore making a clever stand isn't exactly painting a scarlet A (or D, for "dope") on Armstrong's chest. But it illustrates a greater point: Armstrong has lost the faith of a significant percentage of the public, and may not ever get it back. At the very least, he's got a huge mountain to climb.

-Follow Jay Busbee on Twitter at @jaybusbee.-

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