Antonio Rodrigo Nogueira’s weird Honda ad is begging for you to watch it (VIDEO)

UFC heavyweight Antonio Rodrigo Nogueira starred in a Brazilian ad for Honda motorcycles that's about ... I'm not sure. You need to watch it.

Maybe it's about how the guy wants to be like Big Nog? Or how Big Nog eats pineapples in a way that ensures he'll never taste the fruit part of it? Or how to improperly take care of gloves? Part of the problem is that I don't speak Portuguese, but I bet if I was fluent it would still not make a ton of sense.

Nogueira has been doing more than film bizarre commercials. He is working on the next season of the Brazilian "Ultimate Fighter," coaching against Fabricio Werdum. He's slated to fight Werdum in June in Brazil.