Toyota is bringing the Supra back and it is going to use the Xfinity Series as a marketing vehicle.
The car manufacturer announced Thursday that it was replacing the Camry in the Xfinity Series with the Supra starting in 2019. The Camry will remain Toyota’s Cup Series car; it redesigned the car for the 2017 season.
“When you talk Toyota and cool cars, Supra is the first thing that comes to mind for many auto enthusiasts,” Toyota vice president Ed Laukes said in a statement. “Supra’s return in production form is huge news, but now we’re also going to see this iconic sports car return to American motorsport. From a marketing perspective, it’s important to have a race car that evokes the dynamism and character of its showroom counterpart. We’re confident we’ve accomplished that with Supra, and we hope racing fans the world over will proudly cheer its success on track.”
Toyota’s flagship team in the Xfinity Series, just like the Cup Series, is Joe Gibbs Racing. JGR drivers have won three of the first 15 races of the Xfinity Series season and last won the series title in 2016 when Daniel Suarez was the champion.
The nose of the new Supra is … interesting. It looks like an angry 2005 Toyota Celica.
The most recent model year of the Supra was 2002. What do you like and dislike about the look of the car? Let us know in the comments below.
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Nick Bromberg is a writer for Yahoo Sports.
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