Tom Brady launches underwear line, models boxer briefs in video by wife Gisele Bündchen
Tom Brady is set to launch a new underwear line.
Brady's apparel brand, Brady, announced the underwear line in an Instagram post featuring the football legend modeling a new pair of boxer briefs.
The video is filmed by Brady's wife, Brazilian fashion model Gisele Bündchen.
"Somebody has new underwear," Bündchen says jokingly, as Brady tries to cover the camera with a towel. "Let me see... Is that Brady Brand underwear?"
Brady underwear will be available for purchase starting Thursday. According to the brand's website and waitlist, the line will feature $15 briefs and $20 boxer briefs in an array of black, white and blue colors.
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"The most comfortable underwear ever that never loses its shape, and is @gisele approved," Brady's apparel brand wrote on Instagram.
Both Brady and Bündchen also re-shared the post in their Instagram stories Monday.
The first campaign for Brady's performance wear brand, featuring nine NCAA athletes and one newly drafted athlete, launched in January.
Brand launch: Tom Brady taps into name, image and likeness with launch of new apparel brand
"Having these ten athletes represent our first Brady campaign is really special," the Tampa Bay Buccaneers quarterback said in a December statement. "They are hardworking and driven players in the early stages of their careers and each one of them embodies the spirit and ethos in which our brand was founded."
The apparel brand is founded by Brady, Jens Grede and Dao-Yi Chow.
This article originally appeared on USA TODAY: Tom Brady launches new underwear line with shirtless Instagram video
