Saudi Arabia-backed LIV Golf Investments announces three new executives, including a former PGA Tour rules official

·1 min read

On Wednesday morning three more executives were announced to be working for LIV Golf Investments, a new golf entity backed by the Public Investment Fund which operates on behalf of the government of Saudi Arabia.

Will Staeger, who has worked with sports brands like ESPN and WWE, is the group’s new Chief Media Officer. Former PGA Tour rules official Slugger White joins as Vice President of Rules & Competition Management with Jane MacNeille, who most recently spent seven years as head of communications for the Greg Norman Company, as Vice President of Communications. Norman, a two-time major champion, is LIV Golf’s CEO and commissioner.

“Each of us at LIV Golf Investments has one shared mission – to holistically improve the game of golf at every level – so I am elated to have the opportunity to join Greg Norman and his team to achieve that goal,” said Staeger via a release. “The innovation we will bring to production will excite and entertain fans in every corner of the globe. I look forward to unveiling our plans very soon.”

More: PGA Tour invests in future of golf tech

Last week Sean Bratches was appointed as Chief Commercial Officer and Ron Cross as Chief Events Officer. Staeger and MacNeille will report into Bratches, while White will work under Cross.

With executive leadership taking form, there are still questions on who will play and where events will be held for the Saudi-backed startup. Previous announcements have indicated plans to begin competition as early as 2022.