Olivia Dunne creates 'Livvy Fund,' helping LSU female athletes secure NIL deals
LSU gymnast Olivia Dunne announced that she is partnering with Bayou Traditions to help secure name, image and likeness deals for female athletes at her school.
The 20-year-old Dunne established the Livvy Fund, where donors can support Tiger athletes by giving money ranging from $10 to $5,000 monthly.
Dunne has more than 15 million followers across her social networks and reportedly earns $3.5 million in endorsement deals.
"As a female student-athlete, I have been fortunate enough to build a strong social media following and establish valuable brand partnerships that have launched my career in ways I couldn’t imagine. I am excited to build on this momentum by leveraging my connections and sharing my knowledge in the NIL space to create more opportunities for LSU female-student athletes, while emphasizing the importance of bringing NIL funds to women in college sports," Dunne said in a statement.
Dunne has endorsement deals with Vuori clothing, American Eagle, Plantfuel and Bartleby and is a Sports Illustrated swimsuit model.
“The collectives mostly go to the men’s sports here at LSU and I just want to fight for equal NIL opportunities,” Dunne told Sports Illustrated. “It’s very important to help educate other student athletes here at LSU on how to be a savvy businesswoman and how to partner with brands. Over the past two years, I’ve learned so much from these brands, so I just want to help educate others and help give equal opportunities.”
This article originally appeared on USA TODAY: Olivia Dunne: Gymnast creates NIL fund, helping LSU female athletes
