May 25 may go down as a special day on MLB Twitter. It was the day that the group successfully clowned a product line to death.
The ill-fated product line in question was the "Local Market" collection from New Era, the official cap supplier of MLB. The company has created quite a number of caps over the years — some good, some not so good — but it was hard to remember any of them immediately sparking such a measure of mockery, indignation and bafflement.
Simply put, the caps were a mess. They were such a mess that it was hard to imagine any New Era employee thinking they weren't a mess; the mess felt like the intended feature of the group of 30 hats.
The overarching theme was basically area codes and clip art. Most (but not all!) caps featured anywhere between one and nine telephone area codes on the front, with some perplexing omissions (the Tampa Bay Rays hat didn't feature the area code of their actual stadium).
Elsewhere and all over were a collection of random images stitched onto the hats. Think local flags, notable landmarks, local delicacies, World Series logos, the actual state and, in the case of the Atlanta Braves, a UFO.
Here's a taste:
There is a lot going on with some of these local market hats but I think my favorite detail is the range in area code representation—7 different ones for the Twins, 8 for the Cubs, 9 for the Braves, and *zero* for the Pirates??? pic.twitter.com/G0kKXp5TE3
— Emma Baccellieri (@emmabaccellieri) May 25, 2021
Like all good things, however, it wasn't to last. Hours after the hats started making the rounds on Twitter, the collection disappeared from New Era's site, and there doesn't appear to be any other way to purchase them.
Maybe the hats will reappear some day, either as is or heavily revamped, or maybe whichever ones have been made will just sit in a New Era warehouse until the sun consumes the earth. In the meantime, here's what the internet had to say about New Era's fashion statement:
This is literally one of those "graphic design is my passion" memes pic.twitter.com/vM1djGEJfw
— Craig Calcaterra (@craigcalcaterra) May 25, 2021
if you like clip art and area codes and fifth grade art projects and wait is that a pierogi and good grief enough with the guitars – then boy do i have a hat for you
(New Era made one of these for each team, incredibly) pic.twitter.com/NQP4a6479A
— Zack Meisel (@ZackMeisel) May 25, 2021
That new era Braves hat looks like the back of a Jeep driven by a lady named Amber from Lilburn pic.twitter.com/cW3oKfsVDu
— BUM CHILLUPS AKA SPENCER HALL (@edsbs) May 25, 2021
It somehow gets worse! (also, they won a World Series recently, might want to update and/or burn this to the ground) pic.twitter.com/KZ2p68chBy
— Eric Stephen (@ericstephen) May 25, 2021
Had to google 628. Congrats to the Oakland A's for getting the South Bay back. pic.twitter.com/1YLcXofMGu
— Grant Brisbee (@GrantBrisbee) May 25, 2021
Welcome to Oakland The Bay, home of the tacos pic.twitter.com/WTo4JhJ6H4
— Shayna Rubin (@ShaynaRubin) May 25, 2021
is this….supposed to be a burrito? pic.twitter.com/PwtJvascYt
— Fabian Ardaya (@FabianArdaya) May 25, 2021
This reminds me of when Michael Scott's description of Dwight was "tall and beets" to remember his name. pic.twitter.com/9pFqJIPZlY
— Christopher Crawford (@Crawford_MILB) May 25, 2021
My favorite detail about these ugly local market hats? They used the same 1776 patch on both the Phillies and Nats hats. It makes sense for Philly, but no sense for DC since it wasn't established as the capitol until 1790. pic.twitter.com/W7SOplMIMD
— Liz Roscher (@lizroscher) May 25, 2021
— I know poutine isn't from Toronto, dammit. (@Minor_Leaguer) May 25, 2021
And, of course, some people just had to make their own caps:
— McNally 🗺 (@LikeTheMaps) May 25, 2021
idk man i think they're pretty neat pic.twitter.com/I0F47l55a1
— zack (@2beers2trumpets) May 25, 2021
Wow I gotta say the Reds did amazing with their New Era city hats pic.twitter.com/iAPD4dawT8
— Webster 👨🏼🦳 (@NCDinosStan) May 25, 2021
Better luck next time, New Era.
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