Lonzo Ball furthers Big Baller Brand’s demise with unfortunate tattoo cover-up

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Jack Baer
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If you’re looking for ironclad evidence that LaVar Ball’s Big Baller Brand is done for, look no further than his eldest son’s right arm.

Los Angeles Lakers point guard Lonzo Ball reportedly had a tattoo of the Big Baller Brand logo on his arm covered up with a pair of very misshapen dice, per an Instagram post from The Blast.

Lonzo Ball’s new Big Baller Brand-less tattoo

The dice are shown with the numbers 1, 2 and 3 visible, likely an homage to the numbers Ball and his brothers typically wear on the court. So at least the thought was nice.

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Per The Blast, Ball had the tattoo recently redone by his usual tattoo artist, and the decision was very much meant to distance himself from the floundering Big Baller Brand:

Sources tell us the 21-year-old point guard was just paid a visit at home by legendary tattoo artist Herchell from Pachuco Tattoo Shop in Orange, CA. We’re told Herchell was asked to cover up Ball’s BBB logo on his arm near his “Born 2 Ball” tattoo.

Ball did not have anything particular in mind, but Herchell is his regular artist and slapped on a sick looking pair of dice to cover up the logo. As for why Ball wanted the work done, we’re told he spoke on cutting all ties with the brand, co-founded by his father, LaVar Ball.

Funnily enough, Ball had to cover up the Big Baller Brand tattoo this season due to an NBA crackdown on commercial logos, which really is quite the show of force for the league’s merchandise deals.

Why Lonzo Ball covered up his Big Baller Brand tattoo

Ball removing Big Baller Brand ink from his body really isn’t a surprise if you’ve been following the demise of LaVar’s company.

The brand has been flailing since it was reported that Ball cut ties with its co-founder Alan Foster. The reason why: $1.5 million that has reportedly gone missing from Ball’s personal and business accounts.

Los Angeles Lakers guard Lonzo Ball (2) after scoring during the second half of an NBA basketball against the Dallas Mavericks game in Dallas, Monday, Jan. 7, 2019. (AP Photo/LM Otero)
Lonzo Ball won't need to cover up his Big Baller Brand tattoo anymore. (AP Photo/LM Otero)

Ball has since hinted at moving on from the company and joining Nike with an Instagram post featuring a Nike slogan and a caption that read “Moving on to bigger and better #MyOwnMan.” Given that Ball reportedly owns 51 percent of Big Baller Brand, that likely means bad things for the company.

The Ball family has reportedly discussed folding the brand, and you can imagine that Ball’s new ink, as well as his manager posting a video of himself throwing a pair of BBB shoes down a garbage chute, is a strong indicator that at least one member of the family is going through with the plan.

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