Lee Health signs on as first corporate sponsor of SWFL Flight Crew, FGCU's NIL collective
The SWFL Flight Crew, FGCU's name, image and likeness collective, has its first corporate sponsor.
Lee Health is partnering with the independent organization to support FGCU student-athletes from a community and healthcare perspective, especially when it relates to orthopedic care, through Lee Health Sports Medicine.
The SWFL Flight Crew was established as a for-profit corporation with a stated public benefit, namely, to help FGCU athletes maximize their NIL campaigns and earn money through endorsement and appearance fees.
Earlier: SWFL Flight Crew, FGCU's name, image, likeness collective, aims to make Eagles entrepreneurs
"By partnering with the SWFL Flight Crew, Lee Health is helping foster growth and empowerment for student-athletes at FGCU and the Southwest Florida community," said Lee Health's chief development, marketing and communications officer Chris Simoneau. "Together, we are working towards a strong future for everyone involved. We are thrilled to partner with the collective to create a meaningful impact."
SWFL Flight Crew works to form partnerships between FGCU student-athletes and the local community to create opportunities for the student-athletes to earn appearance and endorsement fees, capitalizing on their name, image and likeness. SWFL Flight Crew signs agreements to represent the student-athletes in order to facilitate payments between parties. Those agreements also require the student-athlete to complete financial education courses and learn life skills.
"The goal is to nurture student-athletes into well-rounded citizens who contribute positively to Southwest Florida and society, both now and in the future,” said Tim Cartwright, chair of SWFL Flight Crew. "We are thrilled to be able to partner with Lee Health and leverage their resources, excellent healthcare and orthopedic specialists."
Through its partnership with the SWFL Flight Crew, Lee Health's contributions will help student-athletes leverage their personal brands and amplify local charitable efforts through social media and public events.
Student-athletes boost the profile of these charities through endorsements, appearances and social media campaigns. The revenue generated through community engagement goes toward compensating student-athletes, elevating local causes and ensuring student-athletes are more likely to remain enrolled at FGCU. In the near future, the student-athletes from the FGCU Men’s Basketball program will be visiting with patients at Golisano Children’s Hospital, helping to inspire young patients and exposing the players to opportunities for future careers in healthcare.
For more information, visit swflflightcrew.com
This article originally appeared on Fort Myers News-Press: Lee Health is first corporate sponsor of FGCU's name, image, likeness collective
