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Iowa City NIL Club surpasses $100k in sales in under an hour

In less than one hour of the Iowa City NIL Club All-Access Pass being available to the public, Iowa Hawkeyes fans wasted no time at all in showing their commitment and love for their football team, players, and fan community. Few fans are as dedicated and die-hard as the Hawkeyes and their support for their guys was fully on display today.

The All-Access Pass became available to the public today at 11am CST. By 11:47am EST, the passes had already surpassed the $100k mark in sales.

With only 2,000 passes being made available to the public, they flew off of the shelf in a hurry. The proceeds will go to the players as a new initiative they created within the NIL guidelines.

Included with the pass is a message board and chat room for members to talk about all things Iowa. The chat room is a great place for fans to interact, talk ball, and meet other fans from across the country or even world.

Also included is a members-only tailgate that is going to be prior to the annual Iowa-Iowa State CyHawk rivalry game. Fans will have opportunities to meet the players and get an inside experience with the program. Members of the ICNC will also get access to exclusive merchandise.

In the new era of college football, the Iowa Hawkeyes seem to be one the forefront of NIL deals, fan interaction, and capitalizing on something that benefits both fans and players.

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Story originally appeared on Hawkeyes Wire