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Green Bay Packers propose adding fitness center, retail building to Titletown development

Richard Ryman, Green Bay Press-Gazette
·2 min read
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ASHWAUBENON – The Green Bay Packers think a fitness center and retail building would be a good fit to fill some of the empty space remaining in the Titletown District.

The proposal will go before the Ashwaubenon site plan review committee at 3 p.m. Sept. 5 at the Village Hall, 2155 Holmgren Way.

The plan calls for a two-story, 46,048-square-foot building east of the US Venture office building and connected to the Titletown Podium. The podium is the platform on which the office building sits. Underneath is enclosed surface-level parking.

The proposal envisions a fitness center and two food and beverage establishments, such as a restaurant and café, or other retail businesses. A cost of the project was not disclosed.

The site marked in blue is where Titletown Development wants to build a new, two-story fitness center. The new addition to the Green Bay Packers' Titletown District would include two retail spaces as well.
The site marked in blue is where Titletown Development wants to build a new, two-story fitness center. The new addition to the Green Bay Packers' Titletown District would include two retail spaces as well.

"Titletown Development is in the process of finalizing plans for the latest building to be constructed in Titletown," said Aaron Popkey, director of public affairs for the Packers. "Titletown Development is looking forward to completing plans and announcing details later this fall."

Another area along Lombardi Avenue, between the US Venture building and The Turn restaurant, remains for additional development. The approximately 2-acre site would allow for 80,000 to 120,000 square feet of development.

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Titletown is a more than 45-acre development immediately west of Lambeau Field. It is a commercial, residential, recreational and entertainment district that includes a 10-acre park through its middle, with playgrounds, a football field, an ice rink in winter and a snow-tubing hill. Commercial tenants include Lodge Kohler hotel, Hinterland Brewery and Restaurant, Bellin Health Titletown Sports Medicine and Orthopedics Clinic, The Turn restaurant, Associated Bank, Titletown Tech business accelerator, and the US Venture office building.

Residential developments include Titletown Flats apartments and TitletownHomes townhouses lining Brookwood Drive.

A rendering of the Titletown Fitness building looking northwest from the Titletown District football field. The two-story building would be located east of the U.S. Venture office building, part of which can be seen in the background.
A rendering of the Titletown Fitness building looking northwest from the Titletown District football field. The two-story building would be located east of the U.S. Venture office building, part of which can be seen in the background.

Jeff Bollier contributed to this report.

Contact Richard Ryman at rryman@gannett.com. Follow him on Twitter at @RichRymanPG, on Instagram at @rrymanPG or on Facebook at www.facebook.com/RichardRymanPG/.

This article originally appeared on Green Bay Press-Gazette: Green Bay Packers propose fitness center, retail building in Titletown