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Drake enters his Phoenix concert with Devin Booker, wears orange Book 1 Nike shoes onstage

Devin Booker is in the shoe game.

Drake has frequently publicized his affinity for Devin Booker since he entered the NBA.

If you know Drake's memorable "wet like I'm Book" lyric on the Grammy-nominated collaborative single 'Sicko Mode' with Travis Scott, it’s a smidgen of that admiration for Booker.

No surprise that the hip-hop giant walked onto Glendale's Desert Diamond Arena stage on Tuesday with him to begin his It's All A Blur tour's Phoenix show. The tour is to promote Drake's "For All My Dogs" album slated to be released on Sept. 22.

That's actually the second time this summer that Drake acknowledged Booker for attending his current tour shows, and called him "my real broski" in Brooklyn on July 23.

Although, Drake sported Booker's brand new Nike signature Suns-colored orange Book 1 shoes onstage. That's gone viral, and Drake is a massive billboard for production advertising as a conglomerate unto himself.

Perfect timing for Booker to start the rollout of his shoe with two latest posts on his X (formerly Twitter) and Instagram accounts in recent days.

Booker revealed the Book 1 black and orange editions in a short ad on Sunday and Labor Day, respectively. In addition, the orange Book 1s are next to his face on both of his social media accounts' avatars.

There have been multiple other instances Drake has shown love to Booker, including during his concert in the Phoenix area.

His memorable "wet like I'm Book" praises the Suns All-Star's jump shot on the 2018 song.

Drake wore Booker's retired Moss Point High School (Miss.) jersey during his co-headlined Aubrey and the Three Amigos tour with the Migos at Footprint Center in October of that same year.

Two years prior on Drake's Summer Sixteen tour alongside Migos' fellow Atlanta-based superstar Future, Drake wore Booker's Suns jersey at the same venue, which was right after Booker's rookie year ended.

Drake will likely add more to his string of friendly shout-outs to Booker somehow, some way soon.

This article originally appeared on Arizona Republic: Drake enters his Phoenix concert with Suns' Devin Booker