Cowboys-Dolphins delivers massive audience for Fox
It looked like a playoff game. It felt like a playoff game. And it was consumed like a playoff game.
The Christmas Eve Cowboys-Dolphins game on Fox racked up 31.5 million viewers on average, according to Austin Karp of Sports Business Journal.
The massive audience gives Fox a slight lead over CBS for the national 4:25 p.m. ET window. Via Karp, it's 24.93 million for Fox, and 24.85 million for CBS.
CBS can retake the lead this weekend, when it has the Bengals-Chiefs game in the late-afternoon window.
In Week 18, both CBS and Fox will have games at 4:25 p.m. ET. The final kickoff times for Week 18 will be determined after Week 17 concludes.
