College roundup: Clarkson announces partnership with Name, Image, Likeness company
Dec. 11—POTSDAM — Clarkson University's Athletics Department announced Monday a partnership with "Opendorse," a national, online Name, Image and Likeness (NIL) company that assists athletic departments and other organizations in helping their athletes obtain licensing deals.
In its statement, Clarkson said it is among more than 95 programs in the country that provide a single marketplace for supporters to access the school's athletes and offer opportunities. It added that it is the first Liberty League school to provide such a marketplace.
The Clarkson University Golden Knights NIL Marketplace will allow alumni, sponsors, donors and fans to book athletes for a paid NIL opportunity.
"By partnering with Opendorse, we give our student athletes the opportunity to use their Name, Image and Likeness for their benefit and (it) allows us to remain competitive in the ever-changing landscape of college athletics," said Clarkson's athletic director, Laurel Kane.
Opendorse launched college-specific marketplaces in the spring of 2022 and began coordinating with athletes and schools, starting with Oregon, Oregon State, Texas, Nebraska, Memphis and Wisconsin. It operates as an "all-in-one" NIL platform.
Each Clarkson athlete receives an Opendorse profile, which they can customize and promote on their own social media. Through the Opendorse app, athletes may review opportunities and receive deals and accept compensation, as well as disclose activities to the university's compliance department to ensure their eligibility.
Opendorse, for example, would allow a clothing company to search for a particular athlete, exchange messages, negotiate a deal, all within the marketplace.
Clarkson's marketplace features reviews of each of its athletes that contain biographical information, interests and a series of services for a listed fee, such as a video shout-out ($10-and-up), pitching a particular product ($10-and-up), autographs ($35-and-up) or personal appearances ($47-and-up). Athletes can also post on social media about a particular product or cause ($26-and-up).
Opendorse, which started in pro sports and was created in 2012, says more than 100,000 athletes utilize its services to build and monetize their name, image and likeness.
WOMEN'S BASKETBALL
JCC MOVES UP TO 11TH
The Jefferson Community College women's basketball team will wrap up its first semester today with a home game against Finger Lakes Community College and No. 11 in the latest NJCAA Division III poll, released Monday.
The Cannoneers (8-1) have won five straight games and JCC jumped from No. 15 to 11 in the poll. Onondaga CC (11-1), the only team that has beaten JCC, is sixth.
JCC's game today begins at 5 p.m. It's the Cannoneers' final contest until Jan. 14.
WOMEN'S HOCKEY
LENIHAN GOALIE OF WEEK
SUNY Canton freshman Molly Lenihan was named the State University of New York Athletic Conference's women's hockey Goaltender of the Week after her showing last week.
Lenihan made a career-high 38 saves in the Kangaroos' 2-1 overtime victory against SUNY Cortland on Wednesday. It was SUNY Canton's first win over a ranked team (No. 13) in program history.
Lenihan is 5-4 this season with a .936 save percentage.
