Blue Square Premier side Mansfield Town have named 29-year-old Carolyn Still their new CEO, making her the youngest to hold such a position in English football. She also joins West Ham vice-chairwoman Karren Brady as one of the rare female executives in the men's game.
If the pose in the photo above isn't enough of a hint, Still comes from the fashion industry. She hopes to bring some new ideas from that field to Non-League football.
A politics graduate from the University of Durham, Ms Still brings a wealth of experience to her new position developed through the fashion industry where she worked alongside the Chief Executive and Chief Financial Officer in two of the world's largest luxury goods companies, Bulgari SpA and Gucci Group.
Speaking to mansfieldtown.net, Ms Still said: "It's a great privilege for me to be offered the chance to lead this football club.
"I intend to add vibrancy and fresh ideas to our approach off the field. [...]
"I want to wake sleeping fans with a lot of different initiatives by liaising with them and finding what they want."
I'm sure she's already woken more than a few sleeping fans. And in related news, Ryan Giggs has requested a transfer to Mansfield Town.