Adding to the cryptocurrency frenzy, Frank’s RedHot launches ‘edible NFT’
Frank’s RedHot is having fun and bringing some heat to the cryptocurrency craze during the Super Bowl season.
On Thursday, the spicy condiment brand announced the release of its first ever “edible NFT” (non-fungible tokens) as well as its own spoof cryptocurrency, “Bonecoin,” to help celebrate the popular game-day snack of Buffalo wings.
For the promotion, which continue through the end of the Super Bowl (Feb. 13), people can scan images of their chicken wing bones to earn the digital Bonecoin currency.
The fan with the most Bonecoin will win the Frank’s RedHot NFT and an edible replica it’s referring to as the eNFT.
To add to the hype, Eli Manning has been drafted as a Frank’s RedHot ambassador and will give out free hot wings from Frank’s Wing Wagon on Feb. 2 in New York City (Broadway between 58th and 59th streets).
“I’m excited to give fans another way to be a part of the game while enjoying Frank’s RedHot,” said Manning, who quarterbacked the Giants to two Super Bowl victories.
This is not the Hunt Valley, MD-headquartered spice giant’s first time at the cryptocurrency rodeo.
Last spring, Frank’s RedHot partnered with Goldfish for a spicy version of the classic cracker to give away three NFTs, which consisted of limited-edition artwork. The approximate retail value of each prize was $500.
