2023 Ryder Cup in Italy sets TV viewership record
More than 270,000 people from 100 different countries attended the 2023 Ryder Cup to watch the Europeans defeat the Americans, 16½-11½, and reclaim the cup at Marco Simone Golf and Country Club near Rome, Italy.
Even more watched from home.
On Tuesday, Ryder Cup Europe shared early numbers that showed a rise in average viewership on Sky Sports, particularly in the United Kingdom, which saw a 38 percent increase compared to the 2021 Ryder Cup at Whistling Straits and a 25 percent increase from the last European-hosted Cup in 2018 at Le Golf National near Paris.
“The 2023 Ryder Cup in Italy once again underlined the global appeal and continued growth of one of the world’s leading sporting events,” said Guy Kinnings, Executive Director of the Ryder Cup. “This year’s contest, played against the backdrop of the historic city of Rome, truly connected with fans around the world, and our early figures show significant increases in engagement even from the recent record-breaking editions.”
While the 2023 edition was the most watched Ryder Cup ever on Sky Sports, the NBC Sports coverage in the United States left fans wanting more.
Not even two hours into the coverage of the Friday foursomes matches and television viewers who were awake at 1 a.m. ET for the start were already fed up with the coverage (or lack thereof).
Airing on USA Network, the broadcast missed the introductions and tee shots from the third match of Shane Lowry and Sepp Straka vs. Rickie Fowler and Collin Morikawa and showed more commercials than golf shots. This year’s broadcast featured a score bug in the bottom right of the screen that showed the matches and live results, which was a nice innovation, except when the coverage didn’t provide context for how those scores came to be.
The 2025 Ryder Cup, the 45th playing of the biennial bash between the U.S. and Europe, will be held at Bethpage Black in New York.
