Jeff Ruby will buy all Northern Kentucky students steak if team beats Kentucky
Northern Kentucky may be dancing in the first season it is eligible to, but the Norse are playing for more than just themselves.
They’re playing for steak. For everyone.
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Well, at least for all of their undergraduate students.
Jeff Ruby, a Cincinnati restaurateur who owns a chain of steakhouses, has offered to buy a steak for all 15,000 NKU undergrads should their 15th-seeded squad knock off No. 2 seed Kentucky.
“Yes, this could get very expensive,” Ruby admits with a smile. “But it’s important to me to show support to our hometown organizations. NKU is a real asset to the community as they continue to produce extraordinary talented leaders for our region and beyond.”
Ruby estimates that this could end up costing him more than $1 million if the Norse win Friday.
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Matt Fortuna is a contributor for the Yahoo Sports blogs. Have a tip? Email him or follow him on Twitter!
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