Fredette picks Octagon as NBA agent

After an intensely competitive courtship, Brigham Young University star and consensus national college player of the year Jimmer Fredette has agreed to sign with Octagon to be his agent in the NBA, sources told Yahoo! Sports.

Octagon agents Jeff Austin and Chris Emens will represent Fredette.

As a BYU senior, Fredette became a national phenomenon with the one-name recognition of simply: Jimmer. His 28.9 points-per-game average and penchant for long-range shooting – including 40- and 50-point performances – helped lead BYU to the Sweet 16 of the NCAA tournament.

There’s significant debate on how high Fredette will be selected in the June 23 NBA draft, but he’s an intriguing prospect who brings a rare star power out of college basketball. Fredette is expected to be selected somewhere in the top half of the first round.

Virtually every major agency pursued Fredette hard, largely because of the marketing possibilities that come with a college star who will enter the NBA already with uncommon name branding. He has a production company following his predraft journey for a documentary, and Octagon – which helped propel the marketing careers of Chris Paul(notes) and swimmer Michael Phelps – has a history of finding lucrative and fitting deals for its clients.

Octagon’s NBA clients include New Orleans’ David West(notes), Memphis’ Rudy Gay(notes) and Atlanta’s Kirk Hinrich(notes).

Adrian Wojnarowski is the NBA columnist for Yahoo! Sports. Follow him on Twitter. Send Adrian a question or comment for potential use in a future column or webcast.
Updated Tuesday, May 3, 2011