Yahoo celebrates AAPI Heritage Month with logo redesign

·1 min read
Artwork by Casielle Santos-Gaerlan
Artwork by Casielle Santos-Gaerlan

In celebration of AAPI Heritage Month, Yahoo commissioned first generation Filipino-American illustrator and fine artist Casielle Santos-Gaerlan to re-imagine the Yahoo logo.

Santos-Gaerlan, a Brooklyn native, sees the month of May as a chance to highlight the greatness of the community, but also as a chance to reflect on the progress still needed ahead.

“It’s an opportunity to celebrate the stories of Asians, Asian Americans, Pacific Islanders and how these stories have shaped present day America. This is especially important during a heightened time of Anti-Asian racism.”

For inspiration, Santos-Gaerlan looked to the diverse textiles and patterns from within the AAPI diaspora.

“Textiles and motifs educate us about the community's contribution and our own identities,” the artist says. “It's a nod not only to the past but also a window to the future on how diversity in this country has helped strengthen the very fabric of America.”

Ultimately, Santos-Gaerlan hopes that her work can give a voice to others like her.

“I hope my family and community see their culture’s history and feel a sense of visibility and belonging. Asians and Pacific Islanders are not a monolith.”

You can find more of Santos-Gaerlan’s work on her website.