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Rent a New 1983 Lincoln Town Car for Just $39.99 a Day

1983 hertz magazine ad with lincoln town car
Rent a 1983 Lincoln Town Car for Just $39.99 a DayHertz

In 1983, you could buy a new Lincoln Town Car for $21,201, or about $64,340 in 2022 dollars. Based on a slightly stretched version of the same Panther chassis used for the Ford LTD Crown Victoria, the 1981-1989 Town Car was two tons of Detroit luxury—and Hertz would rent you one for $39.99/day from Thursday noon through Sunday noon (as long as you weren't in New York City and didn't try to apply any discounts). That would be $121.36 per day after inflation, which is in line with what you might pay to rent a luxury SUV today.