Ravens enter agreement with leading provider of sports betting and entertainment services
Just one day after announcing that they would be entering a partnership with BetMGM, the Baltimore Ravens signed an agreement with Sportradar, a leading sports betting and sports entertainment provider. The New York Jets are also a part of the agreement, and the goal of Sportradar will be to help both teams maximize their performance from both a sponsor and new opportunity perspective.
Sportradar will also assist both the Ravens and the Jets by using data-driven marketing to help their overall engagement and customer acquisition, while also planning out effective marketing strategies for Baltimore’s sports betting partners. Mike Smith, who’s the Head of Advertising, US, at Sportradar, said the company is thrilled to be working with the two teams.
“Sportradar is thrilled to be working with the Jets and the Ravens on this strategic initiative in the ever-evolving US market…Legalized sports betting presents new and unique opportunities for teams, as well as betting operators, and the Jets and Ravens are taking a step in raising the value of their brands for their respective betting sponsors. Our end-to-end platform provides each team a number of levers they can pull to ensure they’re delivering a personalized experience based on their distinct fanbases, while maximizing their marketing investment.”
Baltimore’s Chief Revenue Officer Kevin Rochlitz said that the team is honored to partner with an industry leader like Sportradar.
“As we continue increasing our visibility in the world of sports betting and digital gaming, the Baltimore Ravens are honored to be among the first NFL teams to partner with an industry leader in Sportradar…Through its unmatched sports data intelligence, Sportradar provides an efficient and robust outlet for our partners to better engage with and cater to fans in this rapidly evolving industry.”
The Ravens’ deals with both BetMGM and Sportradar are a big deal. The team is entering one of the fastest growing industries, and are doing so with a couple of great partners. Over the course of the coming years, Baltimore could continue to expand on their reach in the sports betting field while partnering with even more great companies.
